The Junction Co. is excited to introduce Portside Soap, a new creative start-up directly responding to the shortage of appropriate hand-washing supplies across the Pilbara, as a result of the COVID-19 pandemic.

The vision of Portside soap is to supply low cost soap to Pilbara community and businesses, provide an employment opportunity to someone affected by a job loss as a result of COVID-19 and provide families at home with online learning content, and soap kits, to capacity-build our community.

This project is managed by the Junction Co, as part of the West End precinct activation project, and supported by the BHP Vital Resources Fund.

Follow us on Instagram @portside_soap

To enquire about wholesale, email

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west end precinct activation project

At the end of last year, a group of Hedland arts and culture organisations commenced a place activation project for the precinct between McKay Street and The Esplanade to:
+ Develop a common language when referring to the precinct, what is on offer, and the kind of place it is. This language is adopted by stakeholder and the wider community.
+ Encourage longer visitation both day and night throughout the precinct through a mix of uses, events and programming.
+ Improve reputation, image and perceptions of place encouraging return visitation and new audiences.
+ Build sense of community within the precinct and attracting new businesses and individuals.
A place vision and activation strategy has been developed, to use as a plan of action and reinvigorate the precinct area.
The activation strategy includes updating branding, signage and wayfinding, identifying and sharing more community events and activities, upgrading the visual feel of the area and growing the community connectedness. The project is lead by a town team of energised and invested community organisations, precinct businesses, and government agencies who ensure the project vision is on track.
In the coming weeks and months, you will start to see the colouring of the precinct, and opportunities to be involved in providing feedback or championing activities.