Activate Portside, heart of the west end

Located on the doorstep of Port Hedland’s iconic port operations, the precinct is home to a range of retail, tourism, community, arts and food and beverage businesses. For many tourists and visitors, this is the first experience and point of contact in Port Hedland, and acts as the gateway to the town and wider region. 

In partnership with an energetic group of businesses and community organisations, the Portside Town Team are developing a common, positive narrative for the area of the West End bounded by The Esplanade, McKay Street, Richardson Street and Anderson Street, to:

· Create a positive, recognisable identity for the area, and improve community perceptions

· Encourage longer visitation to the area from a broader segment of the community

· Build a sense of community among our neighbours, and broader community

Next steps for activating Portside include updating the visual appeal, art+craft workshops, expanded retail offerings, live music, pop-up movies, walking tours and more, a program of engagement and enhancement with our neighbours and the Hedland community.

Follow @portsideheartofthewestend on Instagram to keep up to date with precinct activities.

Collective impact

Maritime & Vintage

Introducing the chosen Portside visual identity… this branding includes all your strong maritime history, the memory of sheep and pearl farming, a sea breeze, traditional patterns of indigenous art & last but not least, the feeling of warm summer nights around the Portside, surrounded by palm trees and people you love.

Explore the branding in action


Growing up in Kariyarra country, Hedland is my home. My mother and my Elders tell stories of how vibrant and thriving the lands were; covered in wildflowers in the beautiful red dirt, and the colourful coral all through the clear waters. My artwork depicts the First Nations people surrounded by beautiful flora and fauna and the tidal creeks known as Marapikurrinya, which is now home to the Port. The saltwater is lined by mangrove trees, a complex and flourishing eco-system providing a sustainable source of food. Aboriginal people lived and thrived on Kariyarra country. Marapikurrinya (translated to “place of good water”) is the name for the tidal creeks, in the formation of a hand, which is abundant and full of life. From the artist Bobbi Lockyer

Bobbi Lockyer